Pawboost App

Branding

Illustration

Website Design

Mobile UX/UI

Bring your lost pet home.

Advertising platform for web and mobile.

PawBoost is hyperlocal advertising platform to help pet owners find their lost pets. Pet owners can create a post of their lost pet and PawBoost will create a digital amber alert through their platform and a hyper local Facebook ad campaign as well.

Project Objective

PRIMARY GOAL

Improve conversion rates during the signup process to increase the number of monthly paid customers.

SECONDARY GOAL

Increase retention by implementing a mobile application as a companion to the web application experience.

Primary Market

USER PERSONA

AGE

40

GENDER

Female

LOCATION

North Carolina

OCCUPATION

Teacher

EDUCATION

Bachelor’s Degree

INCOME

$45k

PSYCHOGRAPHICS

CARES ABOUT

She is panicked about her missing dog. She is desperate for anything that will bring her beloved furry friend home. She makes emotion-based decisions in this situation.

FRUSTRATIONS

She does not have time to read and absorb a dense amount of content. Wants to quickly understand how PawBoost works and how much it will cost.

Initial User Research and Diagnosis

PREVIOUS DESIGN

HOMEPAGE USER FEEDBACK

PROBLEMS

User did not know what PawBoost had to offer.
Did not know that PawBoost was a tools for Facebook Ads.

CHECKOUT USER FEEDBACK

PROBLEMS

User wanted to compare and change package option.
Visual fidelity did not convery trust.

Branding

LOGO REDESIGN

BEFORE

AFTER

ILLUSTRATIONS

BRAND PATTERNS

BRAND PHOTOGRAPHY

USER FLOWS

WEB EXPERIENCE

MOBILE APP EXPERIENCE

WIREFRAMES

DESKTOP WIREFRAMES

MOBILE WIREFRAMES

VISUAL UI DESIGN

HOMEPAGE

CHECKOUT PAGE

MOBILE APPLICATION

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