Pawboost App
Branding
Illustration
Website Design
Mobile UX/UI
Bring your lost pet home.
Advertising platform for web and mobile.
PawBoost is hyperlocal advertising platform to help pet owners find their lost pets. Pet owners can create a post of their lost pet and PawBoost will create a digital amber alert through their platform and a hyper local Facebook ad campaign as well.
![](../wp-content/uploads/2020/07/tim-rosenberg-pawboost-website-and-mobile-app-1.png)
Project Objective
PRIMARY GOAL
Improve conversion rates during the signup process to increase the number of monthly paid customers.
SECONDARY GOAL
Increase retention by implementing a mobile application as a companion to the web application experience.
Primary Market
USER PERSONA
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2020/07/tim-rosenberg-pawboost-user-persona.png)
AGE
40
GENDER
Female
LOCATION
North Carolina
OCCUPATION
Teacher
EDUCATION
Bachelor’s Degree
INCOME
$45k
PSYCHOGRAPHICS
CARES ABOUT
She is panicked about her missing dog. She is desperate for anything that will bring her beloved furry friend home. She makes emotion-based decisions in this situation.
FRUSTRATIONS
She does not have time to read and absorb a dense amount of content. Wants to quickly understand how PawBoost works and how much it will cost.
Initial User Research and Diagnosis
PREVIOUS DESIGN
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2020/07/tim-rosenberg-pawboost-previous-design-homepage.png)
HOMEPAGE USER FEEDBACK
PROBLEMS
User did not know what PawBoost had to offer.
Did not know that PawBoost was a tools for Facebook Ads.
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2020/07/tim-rosenberg-pawboost-previous-design-check-out.png)
CHECKOUT USER FEEDBACK
PROBLEMS
User wanted to compare and change package option.
Visual fidelity did not convery trust.
Branding
LOGO REDESIGN
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2020/07/tim-rosenberg-pawboost-logo-design-original.png)
BEFORE
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2020/07/tim-rosenberg-pawboost-logo-design-new.png)
AFTER
ILLUSTRATIONS
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2018/10/Fluidify_Pawboost_Custom-Illustrations.png)
BRAND PATTERNS
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2020/07/tim-rosenberg-pawboost-patterns.png)
BRAND PHOTOGRAPHY
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2020/07/tim-rosenberg-pawboost-brand-photography.png)
USER FLOWS
WEB EXPERIENCE
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2020/07/tim-rosenberg-pawboost-web-user-flow.png)
MOBILE APP EXPERIENCE
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2020/07/tim-rosenberg-pawboost-mobile-user-flow.png)
WIREFRAMES
DESKTOP WIREFRAMES
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2020/07/tim-rosenberg-pawboost-web-wireframe.png)
MOBILE WIREFRAMES
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2020/07/tim-rosenberg-pawboost-mobile-wireframe.png)
VISUAL UI DESIGN
HOMEPAGE
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2020/07/tim-rosenberg-pawboost-homepage-visual-design.png)
CHECKOUT PAGE
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2020/07/tim-rosenberg-pawboost-check-out-visual-design.png)
MOBILE APPLICATION
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2020/07/tim-rosenberg-pawboost-mobile-visual-design-bulletin.png)
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2020/07/tim-rosenberg-pawboost-mobile-visual-design-filter.png)
![](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2020/07/tim-rosenberg-pawboost-mobile-visual-design-report.png)