The Produce Box
UX RESEARCH & TESTING
UX DESIGN
MOBILE RESPONSIVE UI DESIGN
PHOTOGRAPHY
FRONTEND DEVELOPMENT
Local Produce
Over 250,000 Members in North Carolina
The Produce Box is a company in North Carolina that delivers farm-fresh produce to your doorstep.
![](../wp-content/uploads/2018/10/Fluidify_Produce-Box_Local-Produce-1.png)
Project Objective
PRIMARY GOAL
Design a better user experience to help users purchase more local produce
SECONDARY GOAL
Educate users about supporting local farmers
User Persona
DEMOGRAPHICS
![image](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2019/05/prof.png)
age
45
gender
Female
Location
North Carolina
occupation
Non-profit director
education
Master
income
$100k +
PSYCHOGRAPHICS
CARES ABOUT
Helping the community
Supporting local farmers
Eating natural and organic produce
FRUSTRATIONS
Technology is difficult to adopt
Too many options make it difficult to make a choice
Information needs to be clear
Site Map
![image](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2019/05/Tim-Rosenberg-Produce-Box-Site-map.png)
User Flow
![image](https://q41cc9.p3cdn1.secureserver.net/wp-content/uploads/2019/05/Tim-Rosenberg-Produce-Box-User-flow.png)
Heat Map Testings
![](/wp-content/uploads/2019/05/Produce-box-heat-map-mobile.png)
![](/wp-content/uploads/2019/05/Produce-box-heat-map-desktop.png)
Click Tracking Testings
User Feedback
![](/wp-content/uploads/2019/05/Produce-box-UX-survey.png)
![](../wp-content/uploads/2018/10/Fluidify_Produce-Box_Devices.png)